Digital Marketer

Overview: We are seeking a dynamic and results-driven Digital Marketer to join our team. The ideal candidate will have a passion for digital marketing, a strong understanding of various digital channels, and the ability to develop and implement effective marketing strategies to drive online engagement, traffic, and conversions. This role will involve collaborating with cross-functional teams to optimize our digital presence and achieve business objectives.

Responsibilities:

Digital Strategy Development: Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads or sales across various digital channels, including but not limited to search engines, social media, email, and display advertising.

Content Creation and Optimization: Create engaging and relevant content for digital platforms, including website pages, blog posts, social media posts, email newsletters, and advertising campaigns. Optimize content for search engines (SEO) and user engagement to enhance visibility and reach.

Social Media Management: Manage and maintain social media profiles and pages, including content scheduling, community engagement, and performance tracking. Develop creative campaigns to increase followers, engagement, and brand advocacy on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

Paid Advertising Campaigns: Plan, execute, and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others. Monitor campaign performance, adjust targeting and bidding strategies, and optimize ad creatives to maximize ROI and achieve campaign objectives.

Email Marketing: Develop and execute email marketing campaigns to nurture leads, drive conversions, and retain customers. Create compelling email content, segment email lists, conduct A/B testing, and analyze campaign performance to optimize results and deliver personalized experiences.

Website Management and Optimization: Collaborate with web development and design teams to ensure website functionality, usability, and performance. Implement strategies for website optimization, including conversion rate optimization (CRO), user experience (UX) improvements, and mobile responsiveness.

Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) and metrics to track the effectiveness of digital marketing efforts. Use data-driven insights to identify opportunities for optimization and make data-backed recommendations for future strategies.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or related field.
2. Proven experience in digital marketing, with a strong understanding of digital channels, strategies, and best practices.
3. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, email marketing software, and social media management tools.
4. Excellent written and verbal communication skills, with the ability to create compelling content and communicate effectively across digital channels.
5. Analytical mindset with strong problem-solving skills and the ability to interpret data and metrics to drive actionable insights.
6. Creative thinking and a passion for innovation, with the ability to develop and implement new ideas and strategies.
7. Strong project management skills, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
8. Relevant certifications in digital marketing (e.g., Google Ads certification, HubSpot certification) are a plus.